KELLEY BLUE BOOK’s KBB.COM NAMES 2013 KIA SOUL TO LIST OF COOLEST NEW CARS UNDER $18,000

 

Soul Picked Based on its Fun-to-Drive and Fun-to-Own Personality

•  The Soul stays cool with its fun design and technology
• Soul’s extensive list of standard features makes it a superb value

IRVINE, Calif., June 20, 2013 – Kia Motors America’s (KMA) top-selling urban passenger vehicle, the 2013 Soul, was named to Kelley Blue Book’s KBB.com list of the 10 Coolest New Cars Under $18,000. Chosen by the site’s editors, the 2013 Soul was celebrated for its fun and bold design, high-tech offerings and roominess.

“The Soul, which paved the way for Kia’s design led transformation with its fun and funky personality, quickly established a reputation as the spunkiest car in the Kia lineup, and now KBB has recognized it as one of the coolest vehicles on the market,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Kia has always strived to provide customers with value, style and substance, and the Soul fulfills that promise with an extensive roster of standard features and unique design that has become iconic.”

The Soul placed third on Kelley Blue Book’s annual list of the coolest cars. Editors at Kelley Blue Book’s KBB.com looked for new cars that were fun to own and drive. The Soul’s one-of-a-kind look and feel stood out amongst its competition.

“Born in 2010 and significantly updated in 2012, the Kia Soul has managed to keep its cool the whole time,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “Like a small cargo van with bold lines and high tech, the Soul’s impressive standard equipment list includes Bluetooth^®1 phone connectivity, an auxiliary audio input and iPod^®2 integration.”

About the 2013 SoulRefreshed for the 2013 model year, the Soul features technology and styling upgrades, bringing a new level of cool with enhanced power and efficiency. New for 2013 are power-folding side mirrors, darkened chrome around the signature grille, upgraded leather on the leather-wrapped steering wheel, standard Bluetooth^® wireless technology with steering wheel-mounted controls, standard steering wheel-mounted audio controls, and cruise control. The Soul also offers Idle Stop and Go (ISG) technology as part of the Eco Package, which senses when the vehicle is stopped and shuts off the engine to maximize efficiency and results in reduced engine load and less fuel consumption.

*Courtesy of Kia Media